How to Do Loom Outreach: The Video Prospecting Strategy for Humanizing LinkedIn Sales
The Death of the Text Wall
Your prospects are drowning in unread InMails. The average B2B decision-maker ignores hundreds of generic pitches weekly. To win in modern sales, you must become a pattern interrupt.
Enter Loom outreach: the strategy that puts a face to the name and humanizes the cold void of LinkedIn DMs.
Why Video Prospecting Wins
Text is easy to ignore; a human face is not. Video prospecting leverages psychological triggers that text cannot touch:
- Trust: They see you are real, not an automation bot.
- Tone: Text is easily a misinterpreted; video conveys enthusiasm and expertise.
- Effort: A personalized video proves you did your research, earning you the right to their attention.
The Perfect Loom Outreach Framework
Do not wing it. Use this structure to keep your videos tight, professional, and under 60 seconds:
1. The Visual Hook
Start the video with their LinkedIn profile or company website clearly visible on your screen. This proves the video is 100% unique to them before they even click play. Never send a generic, pre-recorded video disguised as personal.
2. The Contextual Bridge
Skip the "Hi, my name is..." intro. Jump straight into relevance:
*"I was reading your recent post about scaling Q3 operations..."*
*"I noticed your team is actively hiring for SDRs..."*
3. The Value Insight
Don't pitch your product features; pitch a specific insight. Briefly mention a problem they likely face based on your research and how you have solved it for similar peers. Show, don't just tell.
4. The Soft CTA
Avoid the aggressive "Book a demo" demand. Lower the friction:
*"Is this something on your radar right now?"*
*"Worth a 5-minute chat?"*
Technical Best Practices
- Lighting is Non-Negotiable: Face a window or use a ring light. Shadowy figures look suspicious, not professional.
- The Animated Thumbnail: Loom generates an animated GIF for the message embed. Smile and wave at the camera to catch their eye in the feed.
- Audio Quality: Use a decent headset or microphone. Bad audio ruins good visuals.
Conclusion
Sales is about relationships, not just transactions. Loom outreach allows you to skip the awkward friction of cold text and jump straight to building rapport. Keep it personal, keep it brief, and watch your reply rates soar.